Question 1

Why run a sound campaign?

Accepted Answer

On TikTok, a song spreads when people use its sound: every video it’s in is another chance for someone to hear it, make their own video with it and go looking for it. A campaign puts your song in the right creators’ videos early, so it has a real shot at catching on. No one can promise a song will trend; what we stand behind is the work: the creators, the videos and the dates.

Question 2

Are the views real?

Accepted Answer

Yes. Every post is a public TikTok you can open and check: the account, the comments and the views. Real creators post real videos to their own audiences. We never use bots, buy views or run fake accounts, and paid posts are disclosed the way TikTok requires.

Question 3

What does a campaign cost?

Accepted Answer

It’s up to you. Set a budget in the form and your plan shows straight away: how many videos it gets, the size of the creators who make them, and the total. Send it to us and we confirm the creators and the dates. You pay nothing until you say yes.

Question 4

Do I approve the videos before they post?

Accepted Answer

If you want to. Approve each video before it goes live, or just OK the plan (who’ll post and how many) and leave the videos to us. Either way, a person on our team checks every video before it posts. Approving each one adds a step, so posts can go up a little later.

Question 5

Who are the creators?

Accepted Answer

Independent TikTok creators who post lyrics, edits, moodboards, relatable moments and lip-syncs. We read their public pages before we pick them, so we know what they post and how it does, and we agree a rate with each one before your campaign starts. A person on our team checks every video before it posts.

Question 6

What if a creator doesn’t post?

Accepted Answer

We replace them with another creator who fits your song, or you don’t pay for that post (if you’ve paid already, you get it back).

Question 7

Can you guarantee views or streams?

Accepted Answer

No one can honestly guarantee either. What we stand behind is the work we agree: the creators, the number of videos and the dates.

Question 8

Can you promote a song that isn’t out yet?

Accepted Answer

Yes. Send a private link (SoundCloud, Dropbox or Drive) and the release date, and your plan is built around it.

Question 9

What do you need from me?

Accepted Answer

The song, its official TikTok sound if it’s out, and your OK on the plan. You keep every right to your music.

Question 10

Why not use a creator marketplace?

Accepted Answer

Marketplaces send your song to whoever accepts the brief and count the posts. We pick each creator for your song from what they actually post, and check every video before it goes live.

Question 11

How does it work?

Accepted Answer

You send the song and set a budget, and your plan and its price show straight away. Send it to us and we confirm the creators and the dates. Then the creators make and post the videos, a person on our team checks each one first, and you get one place to see every post your song is in and its views.

Question 12

Is it just TikTok?

Accepted Answer

For now, yes: every campaign runs on TikTok.

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